From Passion to Purpose
The Story behind Matanah AVL: where it all started
Matanah AVL was created out of a passion
to end the cycle of broken gear and broken promises in the AV world.
Matanah (MAA-Taa-Naa) is Hebrew for "Gift"
Over 15 Years
in Every Corner of AV
I’ve spent more than 15 years in the entertainment AV world—working tours, corporate gigs, churches, schools, universities, backyard parties, raves, and clubs. I’ve seen it all, from flawless productions to complete tech meltdowns.
But one pattern kept showing up: cheap gear breaking way too soon.
The Cycle of Bad Gear
Time after time, I’d show up to a venue where gear had already failed. Often it was bought from Amazon, budget sites, or shady vendors pushing products that looked good on paper—but couldn’t hold up in real-world environments.
Especially in churches, where every dollar counts, I saw organizations falling into the same trap:
Buy cheap, replace fast.
And some local AV companies? Wolves in sheep’s clothing—selling junk with warranties that outlasted the gear by only a few weeks.
The Turning Point:
Quality Over Everything
Back in 2011, early in my career, I met Andrew Witte of Witte Lighting Repair and Services—now my business partner. He showed me what real quality looked like and taught me the difference between gear that works and gear that lasts.
That stuck with me. From that point on, I couldn’t stand by and watch people waste money on gear they’d have to replace in a year or get any local support.
A Mission to Help People Buy Smarter
That PASSION turned into a PURPOSE.
Eventually, I was being asked to repair or replace failing gear that never should’ve been bought in the first place. And the reality? It would’ve been cheaper and smarter to buy fewer, better fixtures from the start.
That’s why I launched Matanah AVL—to help churches, schools, and creative spaces build AV systems the right way the first time.
Only the Best:
Brands I Stand Behind
At Matanah AVL, we only recommend equipment that’s proven to last in real-world environments.
Our focus is never on selling you the flashiest new thing—it’s on building systems that are reliable, serviceable, and designed for long-term success.
We believe in buying smart, investing wisely, and setting up organizations to thrive for years to come.
Teach. Equip. Empower.
Matanah AVL isn’t just about installing great gear.
It’s about training teams, mentoring technicians, and empowering communities to steward their systems with confidence.
Because knowing how to use your system is just as important as having a good one.
